Babcock Don Unveils Model on Consumer Behaviour
A professor of Marketing Communication at Babcock University, Ogun State, Adesago Adefulu, has developed a research model aimed at deepening the understanding of consumer behaviour and improving marketing effectiveness. He unveiled the model during the university’s 54th inaugural lecture titled “Integrated Marketing Communication Transformative Power: The Adefulu Model.” Explaining his framework, Prof. Adefulu identified five