Konga Flags Off Back-to-School Campaign to Support Students

Popular Nigerian e-commerce platform, Konga, has officially announced the launch of its Back to School Campaign.

The campaign began on August 1 and will run through August 31. This nationwide campaign is strategically designed to support students, parents, teachers, and educational institutions with mouthwatering deals as they prepare for the new academic session. According to sources at Konga, this year’s campaign kicks off earlier than usual, enabling customers to capitalise on substantial early bird discounts ahead of the peak shopping periods.

This timing offers families and educational institutions the opportunity to stock up on essential academic supplies such as backpacks, stationery, laptops, learning aids, dorm essentials, and other tech gadgets at unbeatable prices, all while avoiding the last-minute scramble. The campaign leverages partnerships with global brands to deliver exceptional value propositions across diverse product categories. These strategic partnerships enable Konga to offer substantial discounts while maintaining product authenticity and quality standards that customers expect from premium educational supplies. Commenting on the campaign launch, Adaobi Ebosie, head of Konga Corporate, stated: “Our Back-to-School campaign reflects Konga’s ongoing commitment to supporting Nigeria’s education sector with deals for everyone. Through affordable pricing and a wide range of product offerings, we are ensuring that students, parents, and educators can access quality educational materials. By launching early and working with global partners, we are making these resources more accessible than ever before.”